2011 New South Wales Election Profile

We normally look at a chart showing swings to and from political parties by a specific demographic group and it means those above the line swung to Labor and those below the line swung to the Liberals.

But for New South Wales last Saturday we frequently found ourselves looking at charts where everybody swung against Labor, irrespective of how far above the line the pro Labor profile rose.

For example, if you saw a group of Labor voters queuing up outside the booths at Bathurst or Ryde or Riverstone or Menai, statistically you knew every second one of them was going to swing against Labor, compared to their 2007 vote.

Read Full Report :   2011 NSW State Election Profile_1.pdf